Get your #MomBod

Project:
Fitstroll
Scope:
Visual Identity
Web Design
Fitstroll is a For Mothers By Mothers fitness group that blends family and overall health. Bold, fun, family, feminine, strength - these were the adjectives used to drive the brand. To convey the fun, and strong support system, we decided to use a tribal inspired pattern and bold colors. India ink brush strokes embody movement and create it's distinctive mark.