WILDWOOD
LUBBOCK

It's more than student housing.
It's about your college experience & the memories you'll make.
Project:
Wildwood Lubbock
Scope:
Art Direction
Senior Designer
Strategy Support
Messaging Support
Video Editor
Wildwood Lubbock is a student housing community located in Lubbock, Texas. The goal of this project was to develop a branding system that would allow Wildwood to stand out amongst competing off-campus communities in the area.
- WildwoodLB.com
Although our target audience is very specific, it's still important to speak to each subset. One example of this is our Freshman Perks Campaign.
- View our Freshman Perks page.
Pre-build, Wildwood Lubbock opened a leasing center in a retail space. We were responsible for creating a space that both functioned and flowed traffic well, while also embodying the Wildwood brand and community lifestyle.
The first move-in day at Wildwood Lubbock is more than just an important day for the property, it’s that start of an all inclusive student living experience for our residents. The vision was to tie in the locale, brand elements, and the property’s exteriors into their move-in packet. The challenge was creating a look that was cohesive, relatable to our audience, and had enough functionality to provide vital information effectively without being too stuffy.